SEO (search engine optimization) is important for businesses that conduct their business locally. Google and other online search engines provide ways for you to edit your very own company listing, making it ripe for SEO. In this manner, individuals looking for particular keywords on a local search will be more likely to discover your business.
SEO is a beneficial tool yet do not fall under the belief that your blogs or articles need to contain a lots of keywords. Visitors to you site dont want to read your content as a list of words. Your content should be readable and make sense. Just as important you content should be creative and informative. When you provide valuable information you will position yourself as an expert someone they want to do business with.
Getting your website well-ranked with online search engine is very attainable. Use H1 tags for your most important keywords, this is how the search engines will find you and categorize your website. Effectively using H1, H2 and H3 tags will increase your websites rankings.
Links are important for your website, both the links that flow throughout your website and the links pointing to your site. Links pointing to your website are referred to as backlinks. You cant control who links to your website but you can control links that you create to your website. For example, you can list your business on local directories and add a link back to your website. These directories are referred to as authority links because they are coming from a site that has high authority.
Titles on your site are what the search engines look for when they visit your site. Search engines use technology to crawl your website, these are called spiders or bots. When they crawl your website they are reading the content to find out what your website is about. It is important for the thoughts on your website to be consistent. For example if your H1 tags and titles tell the bots that your site is about widgets and the content is about the weather, the bots will not understand your site and you will have a very hard time getting a good position on the search engines.
If you hire someone to build your website and do your SEO (search engine optimization), find out how they will be building links to your website. These backlinks need to come from good neighborhoods and have authority. Links from bad neighborhoods can hurt your websites ranking. A good web designer who also does SEO will know exactly how to structure the content and links on your website so that you get the most from your website. Some companies specialize in industries, which is a good way to go. For example there are agencies that provide contractor SEO services and others that specialize in Dentists or Doctors.